Bill Krell

Bill Krell formed Krell Insurance on March 1, 1993 after 3 1/2 years with Rural Insurance. His goal was to build relationships with entrepreneurs to service their business and personal insurance. He started from scratch and has built a very balanced agency. Many of his clients have been with the agency for over 15 years.

Bill graduated from Denver University with a BSBA degree. He started the Krell Company in 1976 to own, manage, and renovate real estate and is still operating it today. He and Bev owned and operated  BJ’s Saloon and Corby’s Restaurant in Madison.  Bev continues working with Bill and handles the accounting at Krell Insurance. Bill had a life-long love for horses and in 2006 bought White Crossing Stables in Verona.

Krell Insurance works as a team. They have earned several awards through the years with everyone’s efforts.  Bill is a lifetime Inner Circle member and has received the agency of the year award from Pekin. Bill is licensed in Wisconsin, Texas, and Ohio, and represents many lines of business including: Personal, Commercial, Farm, Life, Health, and Professional Liability.

Bill has been very active in civic duties throughout his career. He is Past President of the West Town Optimist Club, Verona Hometown Days, West Madison YMCA, and recently retired as a Fire Commissioner for the Verona Fire District. He served on the board of the Verona Chamber and is on the advisory board for Midwest Patrol & Investigative LLC.

Krell Insurance is a member of the Independent Insurance Agents Association, the Professional Insurance Agents Association, the National Federation of Independent Businesses, the National Association of the Remodeling Industry, and the Verona and Belleville Chamber of Commerce.

Bill understands small business owner’s challenges and has helped so many with his knowledge of small business issues. He is involved with audits and forecasting to assist the owners and managers and is regularly called upon for advice. His goal of building relationships and trust with his clients and employees has led to a truly rewarding career.

Bill and Bev live in the country with their two Cocker Spaniels. Their hobbies are reading, entertaining friends, watching Badger basketball and Badger and Packer football games. They enjoy seeing their four happy and successful children, five grandchildren, and one great grandson.

"The most rewarding aspect of being with Krell Insurance has been building trusted relationships with our clients, our employees, and our carriers."

Office: 608-845-2666